What surprised you the most about Surtex and The National Stationery Show?
The
eye fatique! The booths at both Surtex
and the National Stationery Show were abundant with color and design. On the Surtex side, I was impressed and
overwhelmed by the creativity of the artists.
At the National Stationary Show, I was impressed and overwhelmed by the
wealth of products manufactured using that creativity.
You actually are a business owner and are very familiar with other trade show environments-how was this different?
I
actually enjoyed this one? Seriously,
the most notable difference was presentation.
At both shows, the booths were created to attract and stimulate the
visual senses. One was allowed to absorb
and observe, and then, engage in conversation if desired. My experience at business shows and
exhibitions—both as an exhibitor and a participant—has been one of connecting
with the attendees in a more aggressive manner.
Exhibitors will meet and greet, use both visual and sound stimuli to
attract people to their booths, and hand out promotional items like candy. And,
they do hand out candy…and hats…and pens…
Why do you think everyone thought you were the artist and not me?
I
found that so amusing! And, I have no
idea. I certainly received the
misidentification as a compliment. Your
art seems hip and trendy so by transference, that made me feel hip and trendy.
People loved the tiger shirt! Any advice for people wanting to make their own custom clothing for Surtex?
Be
certain to match fabric to pattern style.
I wrestled with the tiger fabric because it was cotton; the pattern we
selected did not lend itself to cotton…at all.
Did you notice any interesting trends as you walked around?
Most
of all, I was delighted to see so many small independent card companies. The cards were quirky, fun, humorous and a
testament that people still are interested in connecting in ways other than
smart phone or tablet.
What advice do you have for friends or family members that may be helping artists at the show?
Relish
the experience, follow and trust your artist’s lead, and come without
expectations. You’ll have more fun, and you’ll
be open to whatever comes your artist’s way.
I learned so much about your work and about you, being with you those
three days of the convention. I don’t
know if that really helped you, but it was great for me!